Millennial Media has released its monthly mobile report this evening, and it looks like Android has continued its reign at the top of the network in terms of mobile ad impression share, after overtaking iOS for the top spot in December 2010. Millennial, whose ads reach 63 million of a total of 77 million mobile web users in the U.S. or 81 percent of the U.S. mobile web; is reporting that Android ad impression share increased by 8 percent month-over-month to capture 54 percent of the network’s ad impressions in the U.S. in January. iOS trailed behind with 28 percent of mobile ad impression share, which is decrease of 4 percent. RIM followed with a 14 percent impression share, down 2 percent from last month.
Apple iOS ad requests increased 47% month-over-month, with Android requests growing by 32% month-over-month. RIM requests remained relatively flat month-over-month, Symbian requests increased 24% and iPad requests increasing by 43% from December. Full Story...
